Rethinking Marketing: Towards Critical Marketing Accountings
by Douglas Brownlie,Michael Saren,Robin Wensley,Richard Whittington,Douglas Brownlie
ISBN 13: 9780803974913
Format: Paperback (288 pages) Publisher: SAGE Publications Ltd Published: 19 Jan 1999
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Handbook of Marketing
by Barton Weitz,Robin Wensley
ISBN 13: 9780761956822
Format: Hardcover (582 pages) Publisher: SAGE Publications Ltd Published: 16 Oct 2002